General manager for the Netherlands

The Role: General Manager – Netherlands 🇳🇱We’re seeking a driven, entrepreneurial General Manager to lead and grow our business operations in the Netherlands. This is a senior leadership role with full responsibility for operational performance, financial outcomes, team management, and strategic growth. You’ll oversee a multi-site operation, drive service excellence, and shape the future of Unicorn in one of our most important markets.

Key Responsibilities 💼

·       Lead all business operations across Unicorn’s hotel partnerships in the Netherlands

·       Build, scale, and manage high-performing service and housekeeping teams

·       Own P&L responsibilities: budgeting, forecasting, financial reporting, and cost controls

·       Ensure operational excellence through structured processes, audits, and service innovation

·       Drive long-term partnerships with hotel clients through performance, communication, and trust

·       Recruit and develop team leads and frontline staff, fostering a high-performance culture

·       Collaborate closely with HQ to align on strategy, growth initiatives, and digital solutions

·       Identify and secure new business opportunities to expand Unicorn’s presence in the Netherlands

·       Ensure compliance with local labour laws, health & safety regulations, and quality standards

·       Champion our culture of flexibility, transparency, and guest-first thinking

What We’re Looking For 🚀

·       Strong track record in hospitality operations, facility management, or service industries

·       Proven leadership experience in managing multi-site teams and full business units

·       Solid financial acumen — comfortable owning budgets, forecasts, and reporting

·       Digital mindset: experience with tech-driven operations, reporting tools, and automation

·       Strategic thinker who can also execute hands-on and lead by example

·       Excellent interpersonal and communication skills, with a client-first mentality

·       Good knowledge of Dutch labour law and employment practices, including compliance and HR frameworks

·       Fluent in English and Dutch (required)

·       Valid Class B driving licence (required)

·       Based in the Randstad region or open to travel across the country

Why Join Unicorn? ✅

·       Lead the Dutch market for a fast-growing, international hospitality company

·       Work with a purpose-driven team at the forefront of service innovation

·       Shape strategy and growth while staying close to day-to-day execution

·       Join a company where people and partnerships matter — from guests to teams to clients

·       Be part of a journey that’s only just getting started

Start Date: Peferably July/September 2025) Apply to Ela Smykla, Head of HR & Recruitment

ela.smykla@unicorn.as Let’s redefine hospitality services — together 🙌