

Real Estate & Advisory
Unlocking value across brands, real estate and operations
We believe the future of hospitality belongs to those who connect brands, real estate, and operations in smarter, more flexible ways.
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With newly added senior expertise and a clear vision for growth, Unicorn Hospitality Group is stepping into that space with confidence.
The world of hospitality never stands still
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​Investors and developers are increasingly turning to hotels, serviced living, and lifestyle concepts as stable yet exciting asset classes.
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But long-term success begins before opening day — it starts with the right brand, the right operator, and the right structure.
That’s where Unicorn comes in.
Drawing on decades of European real-estate and hospitality experience, we help owners and investors navigate a crowded landscape of brands and management models to find the partnership that fits.
Our approach is analytical yet practical: we focus on aligning commercial goals, operational capability, and guest experience from day one.
We don’t just fill spaces.
We build partnerships that last.
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What we do
Brand & Concept Alignment
Identify the brand or concept that best complements your asset, market, and investment strategy.
Operator & Franchisor Search
Access a vetted network of qualified operators, management companies, and franchisors across Europe.
Deal Structuring & Negotiation
Support through every stage — from Heads of Terms to signed lease, management, franchise, or licence agreements.
Contract Review & Balancing Interests
Ensure agreements reflect a fair distribution of risk and reward for both owner and operator.
Dispute Support
When challenges arise, we assist with mediation, arbitration, or litigation support to protect long-term value.
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Why partner with Unicorn
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Deep understanding of European lease, management and franchise structures
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Experience drawn from assignments across multiple markets and asset classes
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Proven collaboration with international hotel chains and emerging lifestyle brands
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Transparent, structured processes tailored to each project
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A pan-European network ready to support your expansion
Unicorn acts as the bridge between investors and operators, combining strategic insight with operational know-how to unlock sustainable growth.
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HOaaS – Hotel Operations as a Service
Sometimes the best operator is us.
Through our HOaaS model, Unicorn can assume full operational responsibility for your hotel — under your chosen brand — providing a seamless solution from opening strategy to daily housekeeping, maintenance, F&B, and guest experience.
Think of it as plug-and-play operations: your vision, powered by our expertise.
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Contact
Lisa Fredriksen
Head of Real Estate & Development
📧 lisa.fredriksen@unicorn.as
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