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Real Estate & Advisory

Unlocking value across brands, real estate and operations

 

We believe the future of hospitality belongs to those who connect brands, real estate, and operations in smarter, more flexible ways.

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With newly added senior expertise and a clear vision for growth, Unicorn Hospitality Group is stepping into that space with confidence.

The world of hospitality never stands still

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​Investors and developers are increasingly turning to hotels, serviced living, and lifestyle concepts as stable yet exciting asset classes.

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But long-term success begins before opening day — it starts with the right brand, the right operator, and the right structure.

 

That’s where Unicorn comes in.

 

Drawing on decades of European real-estate and hospitality experience, we help owners and investors navigate a crowded landscape of brands and management models to find the partnership that fits.

 

Our approach is analytical yet practical: we focus on aligning commercial goals, operational capability, and guest experience from day one.

 

 

 

We don’t just fill spaces.
We build partnerships that last.
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What we do

 

Brand & Concept Alignment

Identify the brand or concept that best complements your asset, market, and investment strategy.

 

Operator & Franchisor Search

Access a vetted network of qualified operators, management companies, and franchisors across Europe.

 

Deal Structuring & Negotiation

Support through every stage — from Heads of Terms to signed lease, management, franchise, or licence agreements.

 

Contract Review & Balancing Interests

Ensure agreements reflect a fair distribution of risk and reward for both owner and operator.

 

Dispute Support

When challenges arise, we assist with mediation, arbitration, or litigation support to protect long-term value.

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Why partner with Unicorn

 

  • Deep understanding of European lease, management and franchise structures

  • Experience drawn from assignments across multiple markets and asset classes

  • Proven collaboration with international hotel chains and emerging lifestyle brands

  • Transparent, structured processes tailored to each project

  • A pan-European network ready to support your expansion

 

Unicorn acts as the bridge between investors and operators, combining strategic insight with operational know-how to unlock sustainable growth.

 

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HOaaS – Hotel Operations as a Service

 

Sometimes the best operator is us.

 

Through our HOaaS model, Unicorn can assume full operational responsibility for your hotel — under your chosen brand — providing a seamless solution from opening strategy to daily housekeeping, maintenance, F&B, and guest experience.

 

Think of it as plug-and-play operations: your vision, powered by our expertise.

 

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Contact

 

Lisa Fredriksen

Head of Real Estate & Development

📧 lisa.fredriksen@unicorn.as 

 

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  © 2025 UHG - Unicorn Hospitality Group 

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