28 Oct 2025
Expanding in the Netherlands
Following strong performance in Amsterdam, Unicorn is taking the next step in the Dutch market — launching operations in Rotterdam, The Hague, and additional cities to follow.At the helm of this expansion is Sander de Jong, General Manager Netherlands, whose hands-on leadership has helped shape Unicorn’s strong culture of efficiency, accountability, and care.
“The Netherlands is where Unicorn’s European growth truly took off. With our amazing local teams, expanding into new cities feels like a natural evolution — built on trust, performance, and passion,” says Lars Lindo, founder of the hospitality group.
Scaling in Germany
In parallel, Unicorn is deepening its presence in Germany with new operations planned for Hamburg, Düsseldorf, Munich, and Frankfurt.The expansion is led by Anna Breus, General Manager Germany, whose team continues to deliver exceptional results in Berlin and beyond.
“Our German operations are growing rapidly because our partners trust the quality of what we do — and our teams truly own that responsibility every day,”
Building the Future of Hotel Operations
Through its signature HOaaS model — Hotel Operations-as-a-Service, Unicorn helps hotel and aparthotel brands scale smarter, while ensuring every guest experience is managed with precision, empathy, and consistency.
“We’re proud of how far we’ve come, but this is just the beginning,” says the Unicorn leadership team. “From Amsterdam to Hamburg — and soon far beyond — we’re building Europe’s most agile hospitality operations network.”